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IsabelHelf

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IsabelHelf

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IsabelHelf

  • PORTFOLIO
  • PRESS
  • EXHIBITIONS
  • Contact
  • About
framework4_isabelhelf.jpg

FRAMEWORK

The collection Framework is characterized by functionality
through creation of space and portable storages for
accessories in everyday life, inspired by Max Wertheimer’s
Gestalt psychology.

Everyday situations and daily life may turn quickly a routine;
this in turn can result in an alienation and fundamental implicitness
of objects and accessories. One way to reawaken the
people’s awareness is by Gestalt psychology. It places itsfocus
on the variety of human perceptions and by which laws they do
arrange themselves to new patterns, which in turn act like
visual stimulations in order to attract the attention. By creating
those stimulations such as frames, the objects will be highlighted
while they create a protection and a storage place for the object itself.   

The collection is made of natural treated oak wood from Austria,
high quality cowhide and gold plated brass produced by
traditional craftsmanship combined with CNC milling machine
and laser cutter. 

OAK WOOD
COW HIDE
GOLD PLATED BRASS

PHOTOGRAPHY BY
MARLENA KÖNIG

2016

 

FRAMEWORK

The collection Framework is characterized by functionality
through creation of space and portable storages for
accessories in everyday life, inspired by Max Wertheimer’s
Gestalt psychology.

Everyday situations and daily life may turn quickly a routine;
this in turn can result in an alienation and fundamental implicitness
of objects and accessories. One way to reawaken the
people’s awareness is by Gestalt psychology. It places itsfocus
on the variety of human perceptions and by which laws they do
arrange themselves to new patterns, which in turn act like
visual stimulations in order to attract the attention. By creating
those stimulations such as frames, the objects will be highlighted
while they create a protection and a storage place for the object itself.   

The collection is made of natural treated oak wood from Austria,
high quality cowhide and gold plated brass produced by
traditional craftsmanship combined with CNC milling machine
and laser cutter. 

OAK WOOD
COW HIDE
GOLD PLATED BRASS

PHOTOGRAPHY BY
MARLENA KÖNIG

2016

 

Framework

Framework

FRAMEBAG

FRAMEBAG

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CASINGBAG

CASINGBAG

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STANDBAG

STANDBAG

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BOUNDINGBAG

BOUNDINGBAG

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STATUSBAG

STATUSBAG

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STAGEBAG

STAGEBAG

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BASEBAG

BASEBAG

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